MIAMI.- Former Brazilian footballer Ronaldo de Assis Moreira, known as Ronaldinho, announced his foray into the music industry with the launch of the Tu Música record label. Furthermore, the project debuts with a album inspired by World Cup.
As reported Billboard, the album seeks to bring together artists from several countries, and the record company invites creatives, musicians and composers to present their works during the week of April 6. The selected ones will appear in the album.
On the label’s website, established and emerging artists are invited to join Tu Música for their upcoming releases.
Business model
He site also points out Your Music proposes download goals or streams that the songs must achieve to unlock: “prizes, exclusive experiences, visibility and opportunities.”
“Music has always been an important part of my life. It has been with me during the most important moments, on and off the pitch. Now I want to bring that energy everywhere: connecting cultures and creating opportunities for artists from anywhere,” Ronaldinho said in statements to Billboard.
CNN highlights that the business model presented by Ronaldinho and his partner, his brother Roberto de Assis, seems like a distribution platform supported by the image of the former soccer player.
