The signs of nervousness are unmistakable in the Tesla Empire. At the end of last week, Elon Musk called his employees to a meeting that he had transmitted in his online service X. He spoke in relation to the current news situation about Tesla from “Armageddon”. And that there are times when you experience “Rocky Moments”. He begged the employees to keep their shares – despite the recent losses.
At the German location in Grünheide near Berlin, there were tumults at a company meeting a few days later – works councils with a banner were complimented by the work protection.
The most valuable car manufacturer in the world is indeed experiencing violent moments: sales declines, problems with the brand image, stock market value temporarily in a descent, at least this has stopped in the past for the time being and has been slightly vice versa for the time being. In Europe and China in particular, however, Tesla’s number of admission currently looks devastating. Half by half, even three quarters in Germany, they were among the values of the previous year at the beginning of the year.
Is Elon Musk to blame for Tesla’s descent?
The declining car sales is often associated with the poor public image of Elon Musk. According to the explanation, potential customers want nothing to do with him: someone who in Germany supports the AfD, who is anti -constitutional, fights for right -wing radical violent offenders in England, and protects racist circles openly in his South African homeland.
“What Tesla once made strong has a lot to do with Elon Musk’s personality,” explains Jürgen Starkmann, industry consultant and professor at the University of St. Gallen. “He drove her into the boom – now the descent is all the steep.” As a former sales board at VW, Stackmann has extensive insights, especially in car sales. Ten thousands of Tesla drivers according to Musk’s activities for Trump and the AfD stuck distant stickers onto their vehicles-or sold them entirely. The technology -optimistic and climate -sensitive target group, which Tesla has long mentioned, now seems to be a few.
But the Tesla misery is far greater. “Elon Musk is a factor, but that doesn’t explain the picture,” says Stackmann. “The day is getting closer when it is apparently that Tesla is only a car manufacturer.” The problem: As a car manufacturer, Tesla still may have its qualities, but that does not justify the stock exchange assessment of still over $ 850 billion. For comparison: The Volkswagen Group is rated at 55 billion euros, although it sells around five times as many vehicles as Tesla.
