Some Danish supermarket chains have been characterizing European producers with a star for a few days, also to set a sign against the trade policy of US President Donald Trump. A three -quarter majority of the people in Germany would like this in this country. This is shown by a YouGov survey on behalf of the German Press Agency.
Accordingly, 47 percent of products from Europe are in favor of “fully”, 30 percent “more”. 11 percent reject something like that, another 12 percent do not state. Yougov has asked 2,055 people aged 18 and over in Germany.
The managing director of the Commercial Research Institute IFH Cologne, Kai Hudetz, says: “In many people, anger and uncertainty are a driver. Regionality is nice and longer an important sales argument in the supermarket. The trade dispute should strengthen the trend.”
Edeka: Very few inquiries from customers
The German food dealers are currently not planning to also be distinguished from Europe. “We reject the boycotte or special identification because they meet uninvolved uninvolved producers and companies. Ultimately, our customers decide on the range through their demand,” says a spokeswoman for the Rewe Group. Information on the origin of the products can already be seen on packaging.
A spokesman for the Edeka headquarters reports: “So far we have received very few inquiries from our customers. If this is intensified in the future, we would examine the extent to which such a labeling of European products is sensible and implementable.” According to its own statements, the Kaufland retail chain does not intend to adjust its price award. The discounter Lidl says: “We offer our customers a large selection of regional and German products. Selected international articles complement our range.”
The companies are more open to their hand. Recognizing European goods is not easy to implement in view of the size of the ranges. In many products there are components from countries of origin in and outside the EU. There are also numerous American brands that would also be produced in Europe.
Danish supermarkets with stars on the price tag
According to inquiries, European goods have been awarded a star on the price tag at the Danish supermarket chains Føtex, Netto and Bilka for a few days. This should make it easier for consumers to buy food produced by European companies.
The chains belong to the roof group Salling Group, whose boss Anders Hagh had announced the measure on LinkedIn at the end of February. He did not mention the trade dispute between Europe and the Trump government in the article. However, the introduction of the stars in Denmark had a debate about the boycott of American products based on Trump’s trade policy and his repeated ownership claims regarding Greenland.
Majority wants to boycott US products
Many consumers in Germany are also open to boycott not only food, but American goods. This emerges from another YouGov survey, for which more than 2,000 people have been asked.
When asked whether they could imagine buying products from the USA in relation to the customs dispute, 53 percent answered “no, certainly not” or with “no, probably not”. As the main reason, the respondents cited political motives – many (48 percent) want to boycott the United States deliberately.
