FirturNex, the FITUR Observatory that is dedicated to promoting good tourism practices in terms of sustainability, sponsored by Enrique Tomas, organized together aIdeas for Changereported a program full of presentations, conferences, round tables and a university workshop, in which the tourism project will be promoted.
Also, Enrique Tomás, the most important company in the world in the marketing of ham, will present its project with which, with this processed product, as a common denominator, it will offer sustainable experiences promoting Spanish culture, “respectful of nature and showing the beauty of the pastures, rural areas, the sustainability of its companies, art and the ancient work around gastronomy that gives so much good news to our country.”
TOURISM, THE MODEL PROGRAM
*Wednesday, January 24
12:30 | Official opening and welcome
Dr. Daniela Freund, Member of the FiturNext Advisory Board and IQS Professor and Researcher
12:35 | Presentation ‘FiturNext 2024 Report: adopt what already works, keys to addressing challenges and generating value in tourism and achieving the revitalization of territories’.
Francisco Rodríguez, Ideas for Change
13:00 | Awards ceremony ‘FiturNext 2024 repeatable initiatives’
Delivery of diplomas to finalists and prizes to winners.
15:45 | Round table ‘Organizations for territorial revitalization’
Moderator: Javi Creus
They participate: Ana Abade, Booking; Ignacio Sanchís, Hispasat and Antonio Calvo Roy, Redeia
16:45 | Dialogue ‘Winning initiative’
Custody of the territory and nature tourism in Mas Blanco and San Agustín (Teruel), a success story.
They participate: Daniel Riera, mayor of San Agustín, Isabel San Juan, Recartographies, and Nuria Salvador, Recartographies
17:10 | Dialogue ‘Winning initiative’
Genalguacil Pueblo Museo: Art against depopulation, a success story
They participate: Miguel Ángel Herrera, mayor of Genalguacil and promoter of the GPM project and María José Rodríguez, 1st deputy mayor and Councilor for Culture of Genalguacil
17:35 | Dialogue ‘Winning initiative’
Camino del Cid, a journey into the interior
Participate: Javier Martín Olmos, manager of the local action group Tierras del Cid and Alberto Luque, manager of the Camino del Cid Consortium.
*Thursday, January 25
11:25 | Second day presentation
11:30 | Round table ‘Public policies with a depopulation perspective’
Moderate: Francisco Rodríguez, Ideas for Change
Participate: Francesc Boya Alós, general secretary for the Demographic Challenge; Jesús Alique, Commissioner of the Demographic Challenge of Castilla – La Mancha and Juan González Mellizo, head of communication at the European Commission Representation in Spain
12:15 | Round table ‘Local policies in depopulated territories’
Moderate: Francisco Rodríguez, Ideas for Change
They participate: Emma Buj Sánchez, mayor of Teruel; Miguel Ángel Herrera, mayor of Genalguacil and Daniel Riera, mayor of San Agustín
13:00 | Sponsor talk Enrique Tomás ‘País Jamón Tour by Enrique Tomàs’
16:00 | Day presentation
16:05 | Keynote ‘Tourism and Rural Development: The example of the Best Tourism Villages by UNWTO
Participates: Antonio López de Ávila, OMT (Best Tourism Villages)
16:20 | Keynote ‘Agritourism experiences, how to take advantage of opportunities between Tourism and the primary sector’
Participates: Enrique Martínez Marín, SEGITTUR
16:35 | Dialogue ‘Film tourism as a development strategy for Empty Spain. The vision of Turespaña and the Spain Film Commission’
They participate: Blanca Pérez-Sauquillo, Tourspain and Spain Film Commission
17:05 | Round table ‘Technology against depopulation’
Moderate: Isabel Benitez
They participate: Miguel Pérez Jiménez, mayor of Castril; Esther Rodríguez, My Street Book; Elena Rubio, Villa San Roque Tourism Innovation Center and Enrique Lara, Ok Located
17:45 | Conversation ‘How to generate value in your destination or company through the revitalization of the territory’
Open to the public.
*Friday, January 26
11:25 | Friday presentation
11:30 | Presentation ‘What’s next? Let’s talk about the FiturNext 2025 Challenge’
Participates: Francisco Rodríguez, Ideas for Change
12:15 | Dialogue ‘Challenge Winner 2023 – Regeneration, beyond sustainability’
Pending confirmation
Elsa Boloix, Ideas for Change
12:45 | Round Table ‘Cultural heritage in the face of depopulation’
Moderate: Sandra Campos, Ideas for Change
Participates: Serafina Buj, Opening towns by T-Guío; Ramón Recuero Ibáñez, School of Blacksmiths; César del Valle, ROM Exhibition Center and Julio César Pérez, Jachal Tierra Adentro
13:15 | Presentation ‘Rural tourism observatory 2023: trends and opportunities
Participate: Olivia Fontela, marketing director of EscapadaRural; Dr. Enric López, Professor and researcher, CETT-UB. Fundraising; Entrepreneurship and Awards and CETT Fundació
16:00 | Day presentation
16:05 | Round Table ‘Cultural roots for territorial revitalization’
Moderate: Alex Che, Malaga is World Cup
They participate: Juan José Manzano, Almanatura; Carolina Heredia, Mama Uma Travel; Agathe Daudibon, Eurovelo and Ernesto Pastor, Montañas Vacías.
*Saturday January 27
11:25 | Saturday presentation
11:30 | Workshop with universities
Participates: Smart Tourism Hub
13:30 | End of the day and closure of FiturNext 2024
FOUNTAIN: IFEMA.ES
