The NBA and NBPA announced that Stephen Curry, Golden State Warriors star, tops the list of best-selling jerseys for the 2025-26 season.
In terms of equipment, the New York Knicks They positioned themselves as the franchise with the highest sales of official merchandising.
Curry, Doncic and Brunson lead the popularity ranking
The ranking of best-selling jerseys reflects the global impact of the league’s stars. Behind Curry appear figures like Luka Doncic (Los Angeles Lakers) and Jalen Brunson (Knicks).
Names such as LeBron James, Victor Wembanyama, Anthony Edwards and Nikola Jokic also stand out, consolidating the media appeal of the NBA.
Young stars drive the market
One of the most relevant data is the rise of the new generations. Six players on the roster are 25 years old or younger, including Wembanyama, Edwards and LaMelo Ball.
Rookie Cooper Flagg of the Dallas Mavericks is the only rookie on the list and reached ninth place, making a strong impact in his first season.
Teams and playoffs: the NBA’s commercial drive
In merchandising sales by team, the Knicks lead the ranking, followed by franchises with a large media presence. Additionally, the Oklahoma City Thunder return to the Top 10 for the first time since the 2018-19 season.
A total of 14 ranked players will participate in the postseason, reflecting the connection between athletic performance and commercial popularity.
The NBA enters the decisive phase
The excitement continues with the start of the NBA Play-In Tournament 2026, where teams ranked between seventh and tenth will fight to advance.
The NBA playoffs will officially begin on April 18, marking the beginning of the fight for the championship.
