The Chinese fast fashion giant Shein sued its rival Temu on Tuesday in the United States by copy their designsprecisely the same thing that well-known brands accuse him of, and requested that a jury trial be held to determine compensation for damages.
According to the In an 80-page lawsuit filed in a Washington DC court, Shein accuses Temu of carrying out a “plot” theft of industrial secrets, falsification, violation of intellectual property rights and misleading advertising to “infiltrate” the United States, and claims that its rival loses money with each purchase.
“Temu attracts US consumers to download and use its mobile app with the promise of extremely low pricesbut Temu does not make any profit from the sale of these products, which are so cheap that it must subsidize each sale, losing money on each transaction,” says Shein.
Shein says Temu encourages sellers on its platform to infringe on others’ intellectual property and sell counterfeit or low-quality productswhich controls the prices of these goods and also prevents them from being withdrawn if it is admitted that they are copies.
Apart from that, he accuses his rival of “theft of secrets” by an employeewhich allowed it to identify the best-selling products on the Shein platform along with internal pricing information.
Shein, under scrutiny for textile plagiarism and intimidation of suppliers
Shein has been facing for years accusations of copying designs from well-known fashion brands such as H&M, Ralph Lauren, Adidas or Pumaas well as artists.
This is not the first time that Chinese e-commerce platforms have fought in the United States through their corporate parents, since at the end of last year Temu had already accused Shein of infringe your copyright and of intimidate their suppliers to make exclusive agreements.
