Music Cats, children, Donald Trump – an exclusive look at Taylor Swift’s future career

At the Grammy Awards, Taylor Swift announced her next album, which – as always – is primarily about personal matters. Where will it all end? We once developed a business plan.

She didn’t invent it – but no one celebrates the personal pop song as successfully as Taylor Swift. There is hardly anything in her private life or in her life that the 34-year-old doesn’t turn into a chart success. Every dramatic experience is processed into a musical statement. The first love? As a 20-year-old, she sang “You Belong With Me,” her first number one on the country charts. Pain of separation? For “Dear John” (2009), she delved into her short-term relationship with the successful producer John Mayer, much to his chagrin.