LOS ANGELES.- Heating engines for the new season, the Mls and Apple They took another step in their innovative alliance with the premiere on Friday of a docuserie inspired by the popular ‘Drive to Survive’, which reveals ins and outs of the League that attracted Lionel Messi.
The first of the eight episodes of ‘Onside: Major League Soccer’ arrived at Apple TV+ one day before the start of the season, the number 30 of the American League.
The documentary is produced by James Gay-Rees and Paul Martin and, in the style of what was achieved in Formula 1 with ‘Drive to Survive’, it is introduced into the world of ‘soccer’ with privileged access to some of its protagonists to what length of last campaign.
This miniseries of great technical invoice starts in Miamicity in football fever from the shocking signing of Messi for Inter in 2023.
From the offices of the franchise, David Beckham and the rest of Inter Miami leaders break down their ambitions to attract Florida to great football icons and thus change the course of the MLS.
The documentary later crosses the country to Los Angeles, where the Galaxy, the former destination of ‘galactic’ like Beckham or Zlatan Ibrahimovic, begins its successful return to the top of the championship after a long drought decade.
The Spanish Riqui Puig, his current emblem, remembers his painful departure from Barcelona, while coach Greg Vanney tries to reactivate the pride of his players after a hard debut against Inter de Messi.
The ‘Onside’ camera shows the coexistence of soccer players in changing rooms and dining rooms and also enters their lives outside the sport, while showing other areas of the football business such as the struggles between franchises for signing European stars.
“Bring football closer”
The MLS organized on Wednesday night an event of presentation of the docuserie, again with Miami as a stage. This new North American League campaign is a key moment in its ‘soccer’ popularization strategy before the arrival of the 2026 World Cup.
The last two years has walked in that goal of Apple’s hand, which has the global rights of the championship for a decade in exchange for about 2.5 billion dollars.
The technological giant allows fans anywhere in the world to follow the league matches from their devices. The multinational keeps hermeticism with respect to the figures of subscriptions, but both parties have been satisfied with their alliance.
Beyond broadcasts, Apple has also involved in the promotion of football within the largest and most disputed world sports market.
A sample was his presence during the coveted advertising of the past Super Bowl of the NFL. In its commercial praise, Messi shows his magic giving touches with an American football ball and finishing it between sticks before the appearance of the message: “When the football (American) ends, football begins.”
This course, the 27 American teams and the three Canadians of the MLS will wear a patch with the personalized Apple TV symbol with the symbols and colors of the franchise.
In other novelties, Apple will expand its offer of programs around the day, some of them in Spanish, and will allow the MLS seasonal service to be also available on the Android devices.
