He Miami Organizing Committee for him North America World Cup 2026 officially announced the launch of “One Game. One Passion”, a campaign that aims to celebrate the emotional connection that soccer has created across cultures, communities, businesses and generations as the South Florida city prepares to be one of the venues for the star competition of the FIFA.
The core of the campaign will be based on the film “One Game. One Passion”, which will attempt to express the excitement of fans everywhere at kickoff, as well as the collective expectation that transcends borders, languages and cultures.
Through a sequence of shocking images, the story tries to reveal a universal truth: before the first whistle, the world shares the same feeling. Instead of focusing on the game itself, the film captures the daily moments in which soccer truly resides, whether in homes, trains, buses, beaches, parks and in conversations between friends and family throughout Miami.
In the end, the message is simple, but impactful: football is more than a game. It is memory, identity, belonging and connection.
The film was produced in Miami with local talent and attempts to show the city through its inhabitants and not its landmarks. Each scene captures the cultural diversity that defines Miami, where traditions from Latin America, the Caribbean, Europe and more coexist in the same neighborhoods and families.
In this diversity, football becomes a shared language.
Football is inclusion
Beyond celebrating the passion for sport, the campaign also highlights the power of football to promote inclusion, respect and a sense of belonging, reinforcing values that unite communities and take a firm stand against bullying and exclusion in football.
With its shared stories and experiences, “One Game. One Passion” invites residents, creators, businesses and fans from all over the world to join the journey towards FIFA World Cup 2026which will take place in USA, Mexico and Canada.
