Luka Doncic revolutionizes the NBA both on and off the court. The Slovenian, new star signing of the Los Angeles Lakersheads for the first time the list of best-selling t-shirts of the 2024-2025 seasonas the League has officially announced. The list is based on sales made in the official NBA online store during regular season.
Doni thus becomes the First international player to lead this rankingfinally unseating the historical dominators of the market: Stephen Curry and Lebron Jameswho maintained sales leadership since the 2012-2013 season.
Immediate impact after Doncic’s transfer to Lakers
Since his arrival at the Lakers was formalized on February 6, during the closure of the transfer market, the Sales in the NBA online store grew 21% Regarding the same period of the previous year. The Doni phenomenon has not only promoted individual sales, but has led to Los Angeles Lakers to also lead the team sales rankingsurpassing historical franchises such as Boston Celtics, Golden State Warriors, New York Knicks and Chicago Bulls.
International domain in the NBA
In addition to Doncic, three other international players positioned among the most popular in terms of shirts sold: Victor Wembanyama (6th), Nikola Joki (10) and Giannis Antetokounmpo (11th), reflecting the growing global impact of American basketball.
In networks it is also star
As for digital presence, Doni accumulated 1,820 million visualizations In the social and digital platforms of the NBA, only behind LeBron James (3,230m) and Stephen Curry (2,560m). The most viewed moves were starring Ja Morant and curry, with spectacular actions that exceeded the 280 million visualizations.
