Miami.- A few days before the holidays by Memorial Day, when the arrival of a high volume of tourists is expected, Florida disclosed the official data ensuring that the state of the sun reached in 2024 a new historical record when receiving 143 million visitors, an increase of 1.7% compared to the previous record established in 2023.
According to official data, released on May 20, the figure consolidated to Florida as the number one tourist destination and a global power in the tourism industry.
The report, backed by Governor Ron Desantis’s office, details that growth includes 130.65 million national travelers, 8.94 million international tourists and 3.41 million Canadian visitors.
In addition, in the first quarter of 2025, Florida received another 41.2 million tourists, maintaining her leadership in the sector.
“Florida leads the nation’s tourism industry,” said Governor Desantis. “These results are proof that our freedom -based policies work, and that Florida is still the best place to visit, work and form a family.”
Record tourism and sustained growth
The unprecedented figure of 143 million visitors in 2024 represents a new milestone for the State, which also collected billions of dollars on sales on sales derived from tourism activity. This constant flow of visitors not only reinforces the attractiveness of the State, but also promotes its economy by generating jobs, strengthening local businesses and energizing communities.
During the first quarter of 2025, official data stands out
- 41.2 million total visitorsconfirming the national leadership of Florida.
- 91.9% of national visitors (37.9 million), which represents an increase of 0.2% compared to the same period of 2024.
- 2.1 million international visitors and 1.2 million Canadiansrepresenting 5.1% and 3.0% of the total, respectively.
- Among non -resident national travelers, the 35.8% arrived by airwhile the 64.2% used land means or other transport.
- 29.4 million embodied passengers In the 19 main airports in Florida, with notable increases in:
- Gorda Punta: +23.6%
- St. Petersburg – Clearwater: +7.7%
- Daytona Beach: +7.4%
- Positive hotel performancewith an increase of 2.4% in rooms sold, an average daily rate (ADR) of $ 227.22 (+2.2%) and an occupation of 75.7% (+1.6%).
Economic impact and projection
The sustained growth of tourism in Florida is a reflection of a strategy focused on investment, the efficient promotion of the destination and a favorable regulatory environment. Through policies that prioritize openness and economic freedom, the State has maintained its competitiveness against other national and international destinations, says the statement.
“The success of our tourism industry is a fundamental engine for Florida’s economy. These achievements not only represent figures, but opportunities for millions of people who work and thrive thanks to tourism,” the document said.
With these figures, Florida is positioned again as the most visited destination of the US and strengthens its image as an ideal place to vacation, invest and live. The state government plans to maintain this positive trend with new promotion and expansion initiatives in key markets.
Memorial Day 2025
According to the AAA, about 45.1 million Americans will travel at least 50 miles from their homes during holidays for the day of the fallen, from May 22 to 26. An increase in national travel of 1.4 million, compared to last year. Among the national destinations preferred by travelers, two are in Florida: Orlando and Miami.
“Orlando heads the national list thanks to its popular thematic parks and is close to the port of Cruise de Puerto de Cañaveral.” For its part, Miami has the attractiveness of its beaches and cruises.
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