Dominican Republic lands in Miami with tourism fair

With great natural landscapes, beaches and good hotel service, as well as good prices, a friendly citizenry and political stability, the Dominican Republic is the most visited country in the Caribbean Sea basin and the fourth in all of America, only after the United States, Mexico and Canada.

“We have everything,” said the technical vice minister of the Ministry of Tourism of the Dominican Republic, Jacqueline Mora, to DIARIO LAS AMÉRICAS.

The fair, which takes place in Miami on Wednesday the 3rd, denotes the cultural, natural and human values ​​that make the country a point of attention.

“We are a tourist destination where you have everything: beaches, mountains, hotels, gastronomy, music and good service,” he stressed.

Tourism is one of the main sources of income in the Dominican Republic. “It represents 8% of the national economy, with an additional impact of 20% in other sectors with 250,000 direct jobs and around three million people who depend on people who work directly or indirectly in tourism,” he stressed.

The Caribbean country reports more than 10 million visitors in 2023. “Around eight million arrived by plane and about 2.2 million by sea,” specified the vice minister.

Why a tourism fair in Miami? “Miami is very important,” highlighted the Dominican official.

“After New York, Miami is the most important origin of flights and tourists,” he stressed.

Indeed, the international tourism market is very competitive, and given new trends, it is necessary to update and even reinvent the way a destination is promoted.

“To stay in that privileged place, we developed a very detailed intelligence system. We changed the strategy from a general one to another at the city level. The marketing that I do in Houston is very different from what we do in Miami because each city has its characteristics and preferences for tourism,” he noted.

The first thing is cooperation. “We work in each city with tour operators, airlines, with everyone, making agreements that are consistent with the profile of the segment that visits me in that city and what they are looking for,” he specified.

He then pointed out the public investment that the Dominican Government has applied to tourism. “We have a differentiated strategy for beach tourism, golf, adventure, surfing and more.”

There are many hotels, and for all budgets, but the Bahía Príncipe hotel chain stands out with more than 10 places and careful attention from Punta Cana and Roman to the protected paradise of Samaná.

“In Samaná we have a gem of a hotel, Cayo Levantado Resort, on a small island that can only be reached by boat,” commented Elio Pascual, representative of the hotel firm at the Dominican Republic tourism fair in Miami.

“It is an all-inclusive hotel, in which in addition to the luxury of the rooms and the hotel, the gourmet gastronomic service and a paradisiacal environment, the well-being of the guests is taken care of and they can even learn yoga or how to live relaxed when they return to their homes. houses,” he said.

It wouldn't be a tourism fair in the Dominican Republic if it were missing star products such as rum, the aphrodisiac mamajuana, exquisite hamburgers, its tobacco or the die dreaming shake with orange juice, condensed milk, guarapo and frappé ice.