PARIS.- Dior presents in the Week of the Fashion male to its new artistic director, Jonathan Anderson, The designer who radically changed the centenary Spanish firm Loewe and who now has the responsibility of doing the same with all the collection lines of the French brand.
Since Christian Dior founded it in 1947, the powerful brand had not had the same artistic director for the man, woman and haute seam collections. The Norirlandés Anderson, 40, known for his passion for contemporary art and for his conceptual style, now assumes that challenge.
On the same day the American Chicano Willy Chavarría will parade, for the second time in Paris, with a street and quarrelsome style to Anderson’s opposite.
Creator of his own JW Anderson brand, the Norirendés directed Loewe’s sales during his almost 12 years of management between 2013 and 2025. His creations are careful, an exaltation of luxury, but with humor, full of winks to his passions (art, cinema), with abundance of noble subjects, such as leather, more quality wool, metal.
Born in 1967 in California, Chavarría is a militant designer, defender of migrants, of the homosexual cause, who drinks from the fashion of the 40s: men from wide pants of tweezers, shoulder pads, open shirts, profusion of chains and beads, vamp women.
But that combines it with the most informal clothes, sports craples, basketball shoes, more or less long underpants.
Chavarría felt a sensation six months ago with a parade that had a musical intervention by rapper J Balvin, in a church in Paris.
Anderson prefers the calm of classical or electronic music, allusions to artists such as the American Andy Warhol.
“Dior is a mythical name that must reflect his time,” Anderson told the newspaper Le Figaro on the eve of his parade, which will take place at the Invacids Hotel.
The luxury sector lives moments of a certain uncertainty, and artistic changes have happened throughout 2025 in brands such as Dior, Balenciaga or Chanel, where the French Matthieu Blazy, 41, should be released.
Anderson took the reins of Dior calmly, and the brand has already announced that it will not present collection at the haute couture week, within ten days.
This Friday will also parade the Japanese Mihara Yasuhiro, who usually reinterprets street clothes and Skateboard fashion, and his compatriot Junya Watanabe.
