The Houston Astros announced a new exclusive 15-year sponsorship agreement with Daikin Comfort Technologies North America, Inc (Daikin) on Monday, which will lead to a name change for the venue where the two-time champions of the World Series They play as locals.
Until this last campaign known as “Minute Maid Park”, the park will now be called “Daikin Park”. The pact will become effective on January 1, 2025 and will conclude after the 2039 harvest. It includes official naming rights, other sponsorship benefits and a collaboration with the Houston community through educational programs and development. of minor sports in underserved areas.
Daikin is a Japanese company known as the world’s leading air conditioner manufacturer. It was founded on October 25, 1924, so it recently celebrated its 100th anniversary.
“We are excited to partner with Daikin for the naming rights to our stadium,” Astros owner Jim Crane said in a statement. “Daikin is an international company that proudly calls the Greater Houston area its North American home. The Houston Astros and Daikin share the same values, commitment to excellence and desire to give back to the community. As we prepare to celebrate the 25th anniversary of our stadium in 2025, I am proud to have Daikin by our side to create even more special memories for our fans now and in the future,” he added.
Win and win relationship
Through this agreement, MLB audiences in markets around the world will better appreciate Daikin’s reputation, which has been built over the past 100 years.
“The Astros are the pride of Houston, an organization that has built resilience through tough times and has succeeded in becoming a winning team. The union of both organizations is a symbol of our love for the city and the communities of the Greater Houston area. Houston,” said Takayuki ‘Taka’ Inoue, executive vice president of Daikin.
