MIAMI.- In the context of the 2026 Soccer World Cup, Argentine soccer player Lionel Messi and British actor Tom Holland star in an innovative advertising campaign that has generated an immediate impact on social networks and global media.
The strategic alliance between the two stars was materialized through a promotional short film produced by Sony Pictures, designed specifically to promote the next film release of the Marvel franchise, Spider-Man: Brand New Day.
The video quickly captured the attention of fan communities in both the sports and entertainment sectors, accumulating millions of views in a few hours due to the notoriety of its protagonists.
The video
In the main sequence of the advertisement, the captain of the Argentine national team uses a technological device called Spidey Trackera fictional geolocation tool designed to track the whereabouts of the iconic spider hero.
Upon arriving at the coordinates indicated on the interface, Messi coincides with Holland, who simulates surprise at the athlete’s presence and momentarily leaves the scene to reappear wearing the official Spider-Man suit.
The climax of the promotional occurs when the British actor addresses the soccer star with the line: “I heard you were looking for me”, an interaction that culminates with a cordial greeting between the two and that has become the most replicated and commented element by users on social networks.
Spider-Man: Brand New Day It is scheduled to debut in United States movie theaters on July 31, 2026, so the corporations involved are seeking to maximize public expectation by taking advantage of the World Cup situation.
