MIAMI.- While the Latin market is going through one of its most global and competitive moments, names like Karol G, Peso Pluma, Bad Bunny, Rauw Alejandro or Kali Uchis continue to set the course of the cultural conversation. Behind many of those songs, collaborations and new creative bets, there is a generation of music executives who today are also shaping the sound of the industry from the shadows. One of them is Daniela Mendez.
Based in Miami and born in Bogotá, the Colombian executive has become one of the most relevant emerging figures in the world of music. publishing Latino, building bridges between composers, producers and artists from different markets to develop songs with global impact.
With over eight years of experience in the industry, Daniela began her career at Big Deal Music, one of the most influential independent publishers in Los Angeles prior to its acquisition by Hipgnosis Songs Group, where she was actively involved in the expansion of the company’s Latin repertoire. During that stage he worked closely with talents such as Juan Ariza and Bruses, in addition to collaborating with internationally renowned composers such as John Ryan, Julian Bunetta and Joe London.
He currently works as Head of A&R at M Publishing, an independent boutique that has become one of the fastest growing and most influential publishers within the current Latin panorama. From there he leads the creative development of composers, producers and artists such as Spread Lof, Mazzarri, Sara Schell, Nina Minguez and Xavi, promoting connections between the United States, Mexico, Spain and Latin America.
“Daniela has been a great ally in my development as a composer from very early on. Her dedication, creative sensitivity and ability to open doors have had an important impact on my growth as a composer in both the Latin American market and the Anglo market. She is an A&R that works with passion, authenticity and a real commitment to the talent she represents,” comments Sara Schell.
Route
Throughout her career, Daniela has been linked to the development of music performed by some of the most important artists in the contemporary industry, including Becky G, Nicki Nicole, Belinda, Ivan Cornejo, Natanael Cano, J Balvin, Karol G, Rauw Alejandro, Bad Bunny, Peso Pluma, Kali Uchis and Alejandro Sanz.
Among the releases associated with his work, songs such as Gabriela by KATSEYE, Just Like An Angel of Featherweight and Kali Uchis, Latina Foreva by Karol G, River by J Balvin, What Would Happen…? by Rauw Alejandro and Bad Bunny, as well as The Devil by Xavi.
Beyond credits, one of the strengths that stands out the most within the industry is its ability to identify talent in early stages and accompany creative processes with a long-term vision. Part of that work has included the signing and development of artists such as NSQK and Sofia Lafuente, betting on proposals that today represent a new generation of pop Latin alternative with international projection.
“Daniela stands out for her professionalism and commitment. It is a pleasure to have her as part of my editorial team, a top-level team that constantly works to generate opportunities and support its composers,” says Spread Lof.
With a work network that connects key cities such as Miami, Los Angeles, Madrid and Mexico City, Daniela Méndez continues to establish herself as one of the Colombian executives with the greatest projection within contemporary Latin publishing, at a time when songs in Spanish continue to redefine the global map of music.
