The island of Curacao, in the heart of the Lesser Antilles, is experiencing a stellar moment within the Caribbean tourism industry, driven by the growth in the number of visitors and new investments in the hotel and residential industry that, according to its authorities, will allow the local community to be integrated into a sustainable tourism model.
With more than 35 beaches, a historic center adapted to the needs of those seeking shopping, fun and gastronomy, and a European touch inherited from its link with the kingdom of the Netherlands, the island seeks to position itself with a distinctive seal among travelers.
In conversation with DIARIO LAS AMÉRICAS, Muryad de Bruin, general director of the Curacao Tourism Office, highlighted that the government’s goal for the coming months is clear: to grow without losing its identity.
“That is the plan for us: not to lose our identity, because that is what makes us unique. Especially, we are focused on investing in our people to highlight our cultural aspects. We want to grow, but in a sustainable and lasting way. We do not want mass tourism; we want that tourist who wants to disconnect and who wants to integrate with our community,” he commented.
Regarding the growth in the number of visitors, De Bruin detailed which nationalities have driven the most recent data.
“The surprise has been Argentina. We have gone from 3,000 visitors to 23,000 in 2025, and that is wonderful. We want to highlight that we are not only beach and sand, but that we have a wide offer for visitors. Dutch, Americans and Canadians are preferring Curacao. We closed 2025 with 209,000 North American tourists, double the previous year,” he said.
Given this encouraging outlook, the challenge for the authorities is to maintain the pace of growth, but with control.
“Large American chains are developing new lodging centers that will expand the offer for tourists. In addition, this means the creation of jobs for our people,” he said.
On average, a tourist visiting Curacao chooses to spend at least seven days on the island. In that sense, De Bruin believes that the destination has a lot to offer beyond its beaches.
“Enjoying local food, for us, is something that is tasted and shared, and that is like a starting point. Of course, we have sun, beach and sand, but, for example, a tour of Punda and Otrobanda is a distinctive element for tourists, who can enjoy restaurants and shops with competitive prices, as well as great walks. We have 35 beaches for people to enjoy, such as Kenepa or even Klein Curacao, which is an island located two hours away by boat and which is uninhabited, with virgin beaches for visitors,” he highlighted.
Curacao and its participation in the World Cup
On the eve of the 2026 FIFA World Cup, the island will make history by participating in the competition for the first time, a celebration that will be experienced inside and outside Curacao.
“Many beaches and hotels are going to have watch parties, where we will not only celebrate the games of our team, but also those of the Netherlands team. In addition, we will have areas so that Curacao fans can enjoy the games in Houston,” he said.
The Director of Tourism was optimistic about the development and positioning of the island in the long term.
“In five years I see Curacao as a balanced country, with residents and tourists living together in a sustainable way and welcoming tourists who want to enjoy our people.”
